Ferrum College’s Bachelor of Science in Sports Management program equips students to become confident leaders in the global sports industry by blending strong business foundations with the fast-paced world of sports and recreation. What sets Ferrum apart is the way we combine classroom learning with hands-on experience—students don’t just study sports management, they practice it through internships, on-campus opportunities, and collaborations with leading sports organizations. With personalized support, small class sizes, and a focus on ethics and leadership, Ferrum prepares graduates to thrive in careers ranging from professional sports and recreation management to marketing, event planning, and beyond.
The curriculum is multidisciplinary with courses coming from Recreation, Health & Human Performance, Business, Media & Communication, and Psychology.
This course provides a systematic investigation of current trends and court rulings in athletics and recreation, with emphasis on common law.
This course provides a comprehensive examination of the strategies involved in planning and managing recreational and sports facilities.
This course provides students with an overview of concepts and principles essential to understanding the behavioral aspects of sport and exercise.
This course examines Internet marketing through a marketing management lens, exploring how traditional concepts like segmentation, research, the 4Ps, and relationship marketing are applied using digital tools and strategies within the marketing mix.
This course equips students with contemporary leadership skills by examining leadership theories, exploring cultural and organizational change, and reflecting on their own leadership experiences in the context of a rapidly evolving business environment.
Oversees athletic programs at schools, colleges, or universities. Responsible for budgeting, hiring coaches, ensuring compliance with governing bodies (e.g., NCAA), managing facilities, and supporting student-athlete development. Acts as a leader balancing academics, athletics, and institutional values.
Plans, organizes, and executes sporting events, from professional games to community recreation programs. Oversees logistics such as ticketing, staffing, concessions, and security. In facility management, ensures that stadiums, arenas, and fitness centers are safe, profitable, and efficiently run.
Represents athletes in contract negotiations, sponsorship deals, and career planning. Requires deep knowledge of sports law, finance, and marketing. Agents advocate for their clients’ best interests and manage relationships with teams, sponsors, and media outlets.
Uses data and statistical methods to evaluate player performance, fan engagement, ticket sales, and marketing effectiveness. Works closely with coaches, front offices, or corporate partners to make data-driven decisions that enhance competitive advantage and business growth.
Builds and maintains partnerships between sports organizations and corporate brands. Negotiates sponsorship agreements, activates campaigns, and measures return on investment. Plays a crucial role in generating revenue for teams, events, and facilities.
Ensures sports organizations follow legal and ethical standards, including league rules, eligibility requirements, and financial regulations. Often works in collegiate athletics or governing bodies to monitor integrity and fairness in competition.
Manages public relations, media coverage, and storytelling for sports organizations. Writes press releases, coordinates interviews, oversees social media channels, and serves as the communication link between athletes, teams, and the public.
Oversees operations of fitness clubs, training centers, or wellness programs. Combines knowledge of exercise science with business management to design programming, hire staff, manage memberships, and promote health and wellness initiatives.
