The media and communications minor is designed to help students assimilate the knowledge, skills, and production ethics that will enable them to create high-quality media-borne messages, and thereby advance their chosen career.
This is a foundational course that establishes general knowledge about the field of mass media and communication. Students will explore the range of communication methods. Topics include print media, traditional broadcast industries, internet communications, and media regulation. This broad introduction is intended to help students identify their particular interests, and to aid them in choosing elective courses for their major emphasis or minor focus.
Students will develop topics of their interest into professional-quality audio podcasts. Media message design, preproduction planning, and digital file management will be introduced, along with some basic techniques and equipment used for audio recording.
Social media include social networking, podcasting, video sharing, blogging, social bookmarking, wikis, and other collaborative content creation platforms. These media are changing the way public relations practitioners do their work. Students will explore cases using traditional and new media, learning how social media complement traditional campaign strategies.
