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Ferrum College News

Ferrum College Welcomes Bill Sliwa, Vice President for Enrollment Management and Marketing

FERRUM, VA, August 8, 2023 – On August 1, 2024, Ferrum College welcomed Bill Sliwa as Vice President for Enrollment Management and Marketing.

Sliwa brings over 20 years of experience in the enrollment management and marketing field. He most recently served as Vice President for Student Affairs and Enrollment Management at West Liberty University. He graduated from Buffalo State College with a bachelor of arts in Psychology.

Headshot of Bill Sliwa on the steps of Sale Theater

“I am humbled and honored to announce that I recently accepted an incredible opportunity to join the Ferrum College community as vice president for enrollment management and marketing,” said Sliwa. “Which aligns so well with my life’s work serving and supporting people in achieving their dreams through education.”

Sliwa has also worked at Maryville College and Lees-McRae as Vice President for Enrollment and Marketing at both institutions. While at Maryville, he led an admissions staff that increased the schools full-time undergraduate enrollment.

“Ferrum College is uniquely dedicated to serving the students and families of the Appalachian region and beyond as the most affordable and accessible private college in Virginia,” said Sliwa. “As the ‘Opportunity College of Virginia,’ Ferrum provides the extra care and support students need to be successful.”

Before transitioning into enrollment management and higher education, Sliwa coached football for 11 years, across all four levels within the NCAA: DI, DIAA, DII, and DIII.

“We are thrilled to welcome Bill Sliwa as our new Vice President for Enrollment Management and Marketing,” said Ferrum College President Dr. Mirta M. Martin. His distinguished career, vast knowledge, and experience will undoubtedly strengthen our institution. His dedication to our mission and values makes him an essential part of our journey as we continue to grow and serve our community. Welcome home to the Panther family!