Office of Marketing & Communications2023-07-19T17:36:11+00:00
Ferrum College E-term in London
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Ferrum College graduates
Ferrum College Mission Trip to Texas
Ferrum College front gate

OFFICE OF MARKETING & COMMUNICATIONS

The Office of Marketing & Communications performs a wide range of essential services including managing the College website, print and digital design, copywriting and editing, photography, traditional and social media communications, and other marketing and public relations functions. In addition, the office is tasked with managing the Ferrum College brand.

REQUEST SUPPORT

Please use the form below to request website updates, graphic design projects, event and social media promotions, press releases, and more. In most cases, please allow two weeks lead time for completion of your request, however, more complex projects may require more time.

We have a new form and process in place, click the link below to submit your project!

Submit Form

RESOURCES

Graphic Standards & Style Guide

The Ferrum College Graphics Standards & Style Guide is intended to help College staff, faculty, students, and vendors maintain the College identity in print, on the web, and through merchandising. Subjects include approved usage for logos, colors, fonts, and style guidelines and policies for use on the College’s website and official social media communications.

VISUAL ASSETS

Official Ferrum College logos and other graphics may not be used by any company or organization outside of Ferrum College without first obtaining permission from the Office of Marketing & Communications. Please email comm@ferrum.edu for additional assistance.

Downloadable Virtual Backgrounds

Ferrum College provides campus photos to use as virtual backgrounds for your Zoom meetings, desktops, and more! Click here to download one of these awesome backgrounds.

Downloadable Logos

Ferrum College provides access to our standard logo, athletics logo, BRI logo and wordmarks through Panther Portal. Students, faculty, and staff can access the downloadable files here. Contact the Office of Marketing and Communications at marcomm@ferrum.edu for downloadable files. For more information regarding our brand guidelines and how to use our logos, see our graphic standards and style guide.

Official Ferrum College Colors

The official Ferrum College colors are black and gold. Please use the appropriate PMS, CMYK, RGB and Hexadecimal color values.

Black
PMS 872 Metallic Gold
CMYK 20, 30, 70, 15
RGB 180, 151, 90
HEX/HTML B4975A
PMS 186C
CMYK 13, 100, 90, 4
RGB 204, 9, 47
Hex/HTML #Cc092f
PMS 7475C
CMYK 80, 34, 47, 8
RGB 49, 127, 129
HEX/HTML #317F81
PMS Cool Gray 10C
CMYK 60, 52, 51, 21
RGB 100, 100, 100
Hex/HTML #646464
PMS Cool Gray 6C
CMYK 33, 26, 27, 0
RGB 175, 175, 175
HEX/HTML #AFAFAF

Official Ferrum College Typography

These are the official font families Ferrum College utilizes as part of the College’s graphic identity. Variations within these font families are also acceptable.

Social Media Graphics

Ferrum College supports the use of social media by employees, teams, and clubs to connect with students, faculty, staff, alumni, and other constituencies.

When developing social media site graphics, the Ferrum College Graphic Standards & Style Guide must be followed. If you need assistance with setup, profile images, headers, style, or usage, please contact the Office of Marketing & Communications.

EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG
EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG
EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG
EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG
EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG
EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG
EXAMPLE DESCRIPTION FILES
1-Color (Black) EPS JPG PNG
1-Color (Gold) EPS JPG PNG
1-Color (Reverse) EPS PNG

Contact Marketing and Communications

Sarah Bowman
Sarah Bowman
Associate Vice President for Institutional Advancement
Sarah Shuford
Kristin Waters
Director of Marketing and Communications
Diana Yates
Interactive Media and Design Manager

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