Papa John’s Pizza, seasonal farmers market, deli and more will benefit community and
Ferrum, Va. (August 13, 2013) – Ferrum College has announced a new business and community development venture to be
known as the Ferrum Mercantile across from the campus on Route 40. The College acquired
the property earlier this summer (the site of the former Happy Pappy’s) and renovations
to the existing building are underway. Plans for the Mercantile include a Papa John’s
Pizza franchise, a deli, a seasonal farmers market, and Blue Ridge arts and crafts.
A small performance stage for local talent is also planned, which will harmonize with
Ferrum’s location on Virginia’s Crooked Road music trail.
“Colleges and universities across the country are taking advantage of similar purchases
to expand their campuses and gain better control over their ‘front doors’ said Ferrum
College President Jennifer Braaten about the College’s recent acquisition.
“The Mercantile offerings will complement local businesses. In addition to generating
added revenue for the College, visitors will be encouraged to stop and spend more
time in Ferrum. This in turn will promote the College’s visibility and viability
and foster economic development for the Village of Ferrum,” continued Braaten. “The
benefits to students include internships and employment opportunities, while the farmers
market will enhance the College’s sustainability and local foods initiatives.”
“The purchase and development of this property accomplishes an objective of the College
Master Plan that has long supported community development and enhancing the Route
40 corridor through economic, educational and entrepreneurial initiatives. We are
gratified by the overwhelmingly positive response to the early news of this acquisition,
both from the campus and the wider Ferrum community,” said Bobby Thompson, Special
Assistant to the President for Project Development.
The Ferrum Mercantile should be open for business later this year.