The country store-themed venture, home to The Mountain Creek Cafe, will also feature
a seasonal Farmers Market, Blue Ridge style gifts and crafts, and more.
FERRUM, VA. (May 9, 2014) –Local dignitaries, faculty, staff and special guests were on hand today as Ferrum
College hosted a ribbon-cutting ceremony for the Ferrum Mercantile, a college-owned
business across from the campus on Route 40. The festivities included live music,
a presentation by Blue Ridge Institute & Museum Director Roddy Moore, a sale of plants
from the College’s Titmus Agricultural Center, and a wood turning demonstration by
Ferrum faculty emeritus Joe Stogner.
Since being acquired by the College last summer, the former Happy Pappy’s has undergone
extensive renovations. The Mountain Creek Café, with comfortable seating both inside
and out, features Metro Deli and Papa John’s Pizza franchises and Homestead Creamery
ice cream. Opening soon will be a seasonal Farmers Market and a retail area offering
morning coffee and donuts, Homestead Creamery dairy products, and Blue Ridge-style
gifts and crafts.
“In the spirit of the first businesses established in Ferrum in the late 1880’s, when
Ferrum’s proximity to the railroad enabled it to become a commercial hub in western
Franklin county for decades, we are proud to bring more opportunity and community
development to the Village of Ferrum,” said Ferrum College President Jennifer Braaten.
“The Ferrum Mercantile complements local businesses, while generating added revenue
for the College. Visitors along the Crooked Road Music Trail will be more encouraged
to stop and spend time in Ferrum, which will help promote the College’s visibility
and viability as the major economic driver at this end of the county,” continued Braaten.
“The benefits to the College include student internships and employment opportunities.
The Farmers’ Market will enhance our sustainability and local foods initiatives, and
simply having an attractive and welcoming amenity such as the Mercantile at the College’s
‘front door’ will aid in recruitment and retention.” Braaten also noted that an important
community service the Mercantile will provide is a Bookmobile stop for Franklin County
Public Library patrons as well as a library book return box.
The Ferrum Mercantile is open daily from 11 a.m. to 8 p.m.
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In the photograph (left to right): Ferrum College Board of Trustees member Harry Norris, Director of Physical Plant
Services Sam Moran, Associate Director of Dining Services Wendi Major, Franklin County
Administrator Rick Huff, Blue Ridge Institute (BRI) Co-director Vaughan Webb, BRI
Director Roddy Moore, and Ferrum College Special Assistant to the President for Project
Development Bobby Thompson.
About Ferrum College: Ferrum College is a four-year, private, co-educational, liberal arts college related
to the United Methodist Church. Ferrum offers a choice of nationally recognized bachelor's
degree programs, at a cost well below the national average for private colleges. The
College celebrates its centennial in 2013.