Ferrum College Awarded National Bin Grant

Ferrum College Awarded National Bin Grant by Keep America Beautiful and The Coca-Cola Foundation

Fifty new bins are being used around campus and for a student-project recycling program at home sporting events.

Maurice Phillips

Ferrum, Va. (Nov. 13, 2013) – Keep American Beautiful (KAB) and The Coca-Cola Foundation have awarded 50 recycling bins designed for the collection of plastic bottles and aluminum to Ferrum College.  Ferrum received the new bins through a Bin Grant Program made possible by a partnership between KAB and The Coca-Cola Foundation, who in turn partner with the College & University Recycling Coalition (CURC), of which Ferrum College is a member, to offer grants to CURC member campuses. Ferrum was one of 156 local governments, schools, colleges and community groups nation-wide to receive a grant this year. Recipients are chosen based on a number of criteria including level of need, recycling experience and the ability of applicants to sustain their program in the future.

Many of the new bins have been placed around campus in residence halls and academic buildings, where paper and cardboard recycling is also available, while some are reserved for use in game-day recycling as part of Ferrum student Josh Lowry’s senior thesis project. Lowry, who is majoring in Environmental Policy and Development, is pleased with the collaborative efforts that brought his project to life. “For my senior thesis I challenged myself as well as the athletic department to create an efficient and sustainable way to recycle throughout the sports seasons.  With the help of my advisors, we came up with the idea of game day recycling, and thanks to KAB and the Coca-Cola Bin Grant, we are able to efficiently recycle at home sporting events,” he said.

Lowry explained the collaboration, “In order to put our game day recycling plans in motion, I teamed up with other groups on campus. The Office of Sustainability jumped on board as well as the sorority Delta Phi Epsilon. The professors on campus also have been a huge help as many of them have given their students the option of extra credit for helping us with our efforts.”

In addition, Ferrum will participate this year in KAB’s America Recycles Day event with Lowry’s game day recycling program. During its America Recycles Day event, Home Game Recycling, the College will collect all recyclable materials from 1 p.m. to 4 p.m. on Sat., Nov. 16, during the last home football game of the season in Adams Stadium and later report the results of its recycling efforts.

Ferrum College President Jennifer Braaten expressed her thanks to KAB and Coca-Cola for the Bin Grant.  “This national recognition of Ferrum’s recycling efforts, and the resulting success of Josh Lowry’s project, is affirmation that this aspect of our sustainability programs has been embraced by the entire campus.”

Lori George Billingsley, vice president, community relations, Coca-Cola North America Group, and Matthew M. McKenna, president and CEO, Keep America Beautiful, are deeply committed to their organizations’ efforts.   “Through our support of the Bin Grant program and our long-standing partnership with Keep America Beautiful, we are helping to bring sustainability to life in local communities across the country,” noted Billingsley. “By increasing access to recycling today, we build sustainable communities for the future.”

“One of the main barriers to recycling is convenience. Providing a recycling bin helps communities overcome that barrier,” said McKenna. “We are truly grateful for Coca-Cola’s support and commitment to recycling, and for its support and commitment of the Bin Grant Program.”

The Bin Grant program awards recycling bins directly to recipients and leverages volume buying discounts. In its seven years of operation, the Bin Grant program has placed more than 29,000 recycling bins in more than 500 communities in 48 states and the District of Columbia.  A full list of the spring 2013 Bin Grant recipients and further information about the grant program is available at http://bingrant.org/.


About the photograph: Ferrum College Pre-Professional Science Sophomore Maurice Phillips, of District Heights, Md., uses one of the College’s new recycling bins. Maurice is a Sustainability Assistant in the Office of Sustainability and an avid recycler.

About Ferrum College: Ferrum College is a four-year, private, co-educational, liberal arts college related to the United Methodist Church. Ferrum offers a choice of nationally recognized bachelor's degree programs, at a cost well below the national average for private colleges. The College celebrates its centennial in 2013.

About Keep America Beautiful: Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a network of more than 1,200 affiliate and participating organizations including state recycling organizations, we work with millions of volunteers to take action in their communities. Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visit kab.org.

About The Coca-Cola Foundation: Since its inception, The Coca-Cola Foundation has awarded more than $500 million to support global sustainable community initiatives, including water stewardship, community recycling, active healthy living, and education. For more information about The Coca-Cola Foundation, please go to www.thecoca-colacompany.com/citizenship/foundation_coke.html

About the College & University Recycling Coalition: The College & University Recycling Coalition (CURC) is a membership-based nonprofit organization made up of campus-based recycling and sustainability professionals seeking to exchange technical knowledge and best practices on recycling and waste reduction programs between institutions of higher learning. Originally formed in 1992, CURC became a technical council of the National Recycling Coalition in 1995 before branching off as an independent organization in 2009. Today, CURC counts nearly 900 members and is led by a board of directors made up of recycling and sustainability program managers from universities across the United States. Among other initiatives, CURC supports collegiate recycling programs through a free webinar series, annual workshops, a quarterly e-newsletter, the development of best-practices manuals and toolkits. For more information, go to www.curc3r.org.