Ferrum College Awarded National Bin Grant by Keep America Beautiful and The Coca-Cola
Fifty new bins are being used around campus and for a student-project recycling program
at home sporting events.
Ferrum, Va. (Nov. 13, 2013) – Keep American Beautiful (KAB) and The Coca-Cola Foundation have awarded 50 recycling
bins designed for the collection of plastic bottles and aluminum to Ferrum College.
Ferrum received the new bins through a Bin Grant Program made possible by a partnership
between KAB and The Coca-Cola Foundation, who in turn partner with the College & University
Recycling Coalition (CURC), of which Ferrum College is a member, to offer grants to
CURC member campuses. Ferrum was one of 156 local governments, schools, colleges and
community groups nation-wide to receive a grant this year. Recipients are chosen based
on a number of criteria including level of need, recycling experience and the ability
of applicants to sustain their program in the future.
Many of the new bins have been placed around campus in residence halls and academic
buildings, where paper and cardboard recycling is also available, while some are reserved
for use in game-day recycling as part of Ferrum student Josh Lowry’s senior thesis
project. Lowry, who is majoring in Environmental Policy and Development, is pleased
with the collaborative efforts that brought his project to life. “For my senior thesis
I challenged myself as well as the athletic department to create an efficient and
sustainable way to recycle throughout the sports seasons. With the help of my advisors,
we came up with the idea of game day recycling, and thanks to KAB and the Coca-Cola
Bin Grant, we are able to efficiently recycle at home sporting events,” he said.
Lowry explained the collaboration, “In order to put our game day recycling plans in
motion, I teamed up with other groups on campus. The Office of Sustainability jumped
on board as well as the sorority Delta Phi Epsilon. The professors on campus also
have been a huge help as many of them have given their students the option of extra
credit for helping us with our efforts.”
In addition, Ferrum will participate this year in KAB’s America Recycles Day event
with Lowry’s game day recycling program. During its America Recycles Day event, Home
Game Recycling, the College will collect all recyclable materials from 1 p.m. to 4
p.m. on Sat., Nov. 16, during the last home football game of the season in Adams Stadium
and later report the results of its recycling efforts.
Ferrum College President Jennifer Braaten expressed her thanks to KAB and Coca-Cola
for the Bin Grant. “This national recognition of Ferrum’s recycling efforts, and
the resulting success of Josh Lowry’s project, is affirmation that this aspect of
our sustainability programs has been embraced by the entire campus.”
Lori George Billingsley, vice president, community relations, Coca-Cola North America
Group, and Matthew M. McKenna, president and CEO, Keep America Beautiful, are deeply
committed to their organizations’ efforts. “Through our support of the Bin Grant
program and our long-standing partnership with Keep America Beautiful, we are helping
to bring sustainability to life in local communities across the country,” noted Billingsley.
“By increasing access to recycling today, we build sustainable communities for the
“One of the main barriers to recycling is convenience. Providing a recycling bin helps
communities overcome that barrier,” said McKenna. “We are truly grateful for Coca-Cola’s
support and commitment to recycling, and for its support and commitment of the Bin
The Bin Grant program awards recycling bins directly to recipients and leverages volume
buying discounts. In its seven years of operation, the Bin Grant program has placed
more than 29,000 recycling bins in more than 500 communities in 48 states and the
District of Columbia. A full list of the spring 2013 Bin Grant recipients and further
information about the grant program is available at http://bingrant.org/.
About the photograph: Ferrum College Pre-Professional Science Sophomore Maurice Phillips, of District Heights,
Md., uses one of the College’s new recycling bins. Maurice is a Sustainability Assistant
in the Office of Sustainability and an avid recycler.
About Ferrum College: Ferrum College is a four-year, private, co-educational, liberal arts college related
to the United Methodist Church. Ferrum offers a choice of nationally recognized bachelor's
degree programs, at a cost well below the national average for private colleges. The
College celebrates its centennial in 2013.
About Keep America Beautiful: Keep America Beautiful is the nation’s leading nonprofit that brings people together
to build and sustain vibrant communities. With a network of more than 1,200 affiliate
and participating organizations including state recycling organizations, we work with
millions of volunteers to take action in their communities. Keep America Beautiful
offers solutions that create clean, beautiful public places, reduce waste and increase
recycling, generate positive impact on local economies and inspire generations of
environmental stewards. Through our programs and public-private partnerships, we engage
individuals to take greater responsibility for improving their community’s environment.
For more information, visit kab.org.
About The Coca-Cola Foundation: Since its inception, The Coca-Cola Foundation has awarded more than $500 million
to support global sustainable community initiatives, including water stewardship,
community recycling, active healthy living, and education. For more information about
The Coca-Cola Foundation, please go to www.thecoca-colacompany.com/citizenship/foundation_coke.html
About the College & University Recycling Coalition: The College & University Recycling Coalition (CURC) is a membership-based nonprofit
organization made up of campus-based recycling and sustainability professionals seeking
to exchange technical knowledge and best practices on recycling and waste reduction
programs between institutions of higher learning. Originally formed in 1992, CURC
became a technical council of the National Recycling Coalition in 1995 before branching
off as an independent organization in 2009. Today, CURC counts nearly 900 members
and is led by a board of directors made up of recycling and sustainability program
managers from universities across the United States. Among other initiatives, CURC
supports collegiate recycling programs through a free webinar series, annual workshops,
a quarterly e-newsletter, the development of best-practices manuals and toolkits.
For more information, go to www.curc3r.org.