We would like to extend an invitation to the entire Ferrum College community to join
us for the Grand Opening of the Ferrum Mercantile.
Friday, May 9, 2014 | 2:30pm | The Ferrum Mercantile | LiveStream
Program for Grand Opening:
Welcome by President Braaten and Ribbon Cutting
History of Mercantile, Roddy Moore, Folklorist in Residence
- Dr. Joe Stogner, Professor Emeritus will be giving a wood turning demonstration.
- Chekka Lash, Ferrum College Sustainability Coordinator will be hosting a plant sale
for the Horticulture program
- Samples of Homestead Creamery ice cream
- The Dry Hill Draggers will be playing
- Letter of congratulations from Senator Warner’s Office
Roddy Moore | Director of the Blue Ridge Institute and Museum, Ferrum, VA
J. Roderick Moore received a bachelor’s degree in history from Virginia Polytechnic
Institute & State University and a master’s degree in American Folk Culture from the
State University of New York through the Cooperstown Graduate Program. He is a national
authority on Virginia and Southern decorative arts, antiques, and folk culture.
Before becoming Director of Ferrum College’s Blue Ridge Institute & Museum in 1978,
he taught in both public and private schools, worked both as a gunsmith apprentice
and in the conservation lab at the Department of Archaeology at Colonial Williamsburg,
was a field researcher for the Abby Aldrich Rockefeller Folk Art Collection, and was
the Coordinator of the Mountain Life and Culture Studies at Mountain Empire Community
College in Big Stone Gap, Virginia.
Present responsibilities include the Blue Ridge Institute and Museum, Blue Ridge Farm
Museum, Blue Ridge Heritage Archives, Blue Ridge Folklife Festival, and program and
fundraising development. Mr. Moore appears frequently in media productions on various
aspects of regional folk culture.
Mr. Moore has contributed articles to The Magazine Antiques, Arts in Virginia, The
Decorator, Time & Temperature, Research in Education, and he has co-authored several
articles for the magazine Goldenseal. He wrote the chapter “Southern Decorated Furniture”
in the book Southern Folk Art. He has curated over two dozen gallery exhibitions
on Virginia folk culture.
Mr. Moore serves or has served on the Board of Trustees for the Frontier Culture Museum
of Virginia, the Wood Brothers Racing Museum and Virginia Motorsports Hall of Fame,
the Board of Directors for the Shenandoah Valley Folklore Society, Foxfire, Inc.,
the National Council for the Traditional Arts, the Virginia Independence Bicentennial
Commission, Virginia Commission for the Arts, the Worlds Fair-Folklife Festival Division,
the American Wagon Association, the Blue Ridge Music Center; the Crooked Road Music
Trail, and the Virginia Artisans Network.
Collecting and studying Virginia decorative arts and vintage hot rods, in addition
to raising and showing Percheron horses are his hobbies.