Ferrum Mercantile Grand Opening

We would like to extend an invitation to the entire Ferrum College community to join us for the Grand Opening of the Ferrum Mercantile.

Friday, May 9, 2014  |  2:30pm  |  The Ferrum Mercantile  |  LiveStream

Program for Grand Opening:
Welcome by President Braaten and Ribbon Cutting

History of Mercantile, Roddy Moore, Folklorist in Residence


Other Activities:

  • Dr. Joe Stogner, Professor Emeritus will be giving a wood turning demonstration.
  • Chekka Lash, Ferrum College Sustainability Coordinator will be hosting a plant sale for the Horticulture program
  • Samples of Homestead Creamery ice cream
  • The Dry Hill Draggers will be playing
  • Letter of congratulations from Senator Warner’s Office


Roddy Moore, Director of the Blue Ridge Institute and MuseumRoddy Moore  |  Director of the Blue Ridge Institute and Museum, Ferrum, VA

J. Roderick Moore received a bachelor’s degree in history from Virginia Polytechnic Institute & State University and a master’s degree in American Folk Culture from the State University of New York through the Cooperstown Graduate Program.  He is a national authority on Virginia and Southern decorative arts, antiques, and folk culture.

Before becoming Director of Ferrum College’s Blue Ridge Institute & Museum in 1978, he taught in both public and private schools, worked both as a gunsmith apprentice and in the conservation lab at the Department of Archaeology at Colonial Williamsburg, was a field researcher for the Abby Aldrich Rockefeller Folk Art Collection, and was the Coordinator of the Mountain Life and Culture Studies at Mountain Empire Community College in Big Stone Gap, Virginia.

Present responsibilities include the Blue Ridge Institute and Museum, Blue Ridge Farm Museum, Blue Ridge Heritage Archives, Blue Ridge Folklife Festival, and program and fundraising development.  Mr. Moore appears frequently in media productions on various aspects of regional folk culture. 

Mr. Moore has contributed articles to The Magazine Antiques,  Arts in Virginia, The Decorator,  Time & Temperature, Research in Education, and he has co-authored several articles for the magazine Goldenseal.  He wrote the chapter “Southern Decorated Furniture” in the book Southern Folk Art.  He has curated over two dozen gallery exhibitions on Virginia folk culture. 

Mr. Moore serves or has served on the Board of Trustees for the Frontier Culture Museum of Virginia, the Wood Brothers Racing Museum and Virginia Motorsports Hall of Fame, the Board of Directors for the Shenandoah Valley Folklore Society, Foxfire, Inc., the National Council for the Traditional Arts, the Virginia Independence Bicentennial Commission, Virginia Commission for the Arts, the Worlds Fair-Folklife Festival Division, the American Wagon Association, the Blue Ridge Music Center; the Crooked Road Music Trail, and the Virginia Artisans Network.

Collecting and studying Virginia decorative arts and vintage hot rods, in addition to raising and showing Percheron horses are his hobbies.