Media & Communication Major

Experiential Learning Opportunities
Career Options

The Media and Communications program is for students who are interested in pursuing careers and further education in such areas as radio and television broadcasting, multimedia journalism, public relations, corporate communications, audio reproduction, film-making, and online media creation.  The program has been designed to help students assimilate the knowledge, skills, and production ethics that will enable them to create high quality media-borne messages, and thereby advance their chosen career.  The strengths of Ferrum's Media and Communication program is the amount of one-on-one instruction students receive from their professors, and our focus on strong writing and message design skills.


Media & Communication majors take seven required courses (listed below) that provide a foundation for their studies.  A minor is also required, which enables the student to tailor their coursework to meet their career goals and interests.  An array of electives are available to prepare students for a wide range of opportunities in communication, media production and related fields.  Media & Communication majors must also complete a foreign language at the intermediate level.

Required Courses Program Electives
Introduction to Mass Communication Radio Broadcasting Methods
Basic Audio Recording Radio Performance Practicum
Fundamentals of Television and Video Production Video Production Practicum
Communication Research On-line Media
Mass Media & Behavior
Documentary Photography
Media Scriptwriting Internship
Senior Synthesis Seminar  

Related Elective Courses

2-D Design                                                    Advertising                                                 Black & White Photography
Computer Graphics                                     Digital Photography                                  Internship
Journalism Practicum                                 Marketing                                                    Media & Politics
Media Issues                                                Media Management                                  News Feature Writing
News Writing & Editing                               Professional Writing                                 Public Speaking
Radio Practicum                                          Rhetoric                                                       TV Programming & Production
Voice & Diction                                             Web Page Design



There are over 50 clubs and organizations available to students at Ferrum College.  The following are specifically related to Media and Communication.
  • Chrysalis:  Art and Literary magazine
  • English Club
  • Ferrum Radio listen online
  • The Iron Blade:  student newspaper read online


Experiential Learning Opportunities

Ferrum College believes in hands-on learning in to augment classroom and textbook studies with practical experience. 

First-hand experience: 

  • Audio Recording students capture high quality sound and work with professional-grade audio mixing software.
  • Video Production students learn to plan video productions and field shoots, capture hight quality digital video images, work with digital video editing equipment, and direct multi-camera video productions.
  • Scriptwriting students develop scripts for audio/radio, video, and motion pictures.
  • Our radio e-term course allows students to immerse themselves in running a radio station: working on-air, writing and recording promotional announcements, developing their own radio program, and all facets of managing a radio station.
  • Media Communication students will conduct real-world research about media uses and effects. 
  • Documentary Photography students practice visual story-telling by creating thematic photo stories from the photographs they shoot. 
  • Students in journalism classes produce college publications, serving as editors, managers, page designers, photographers, and writers for The Iron Blade or Chrysalis
  • Students can gain valuable radio production experience with Ferrum Radio, working as studio DJs and producers of remote programming.
  • Students may perform voice work on Ferrum Panthers athletic department webcasts, doing play-by play or color analysis.


Internships:  Students are strongly urged to explore career opportunities and to establish mentors through an internship.  The Media & Communication program coordinator will help students identify and make contact with prospective internship sites.  Additionally, the program coordinator serves as academic supervisor of student internships.

Career Options

A minor in Media & Communication may lead to a variety of careers paths, both traditional and in less expected fields.  For example,

Video, or Television Producer / Director                     Screen Writer                                         Multi-Media Journalist
Film Producer / Director                                    
              Production Designer                             Photojournalist
Radio Station Manager          
                                          On-Air Talent                                           Public Relations Specialist
Radio Program Director / DJ                                          Corporate Training Designer              
Special Events Coordinator
Sound /  Audio Engineer                                                  Advertising Designer    
                        Webpage Designer    

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Ferrum College Professors actively participate in our students’ intellectual growth and development.  The Media and Communication program coordinator is:


Dr. Karl Roeper, Assistant Professor of Media Studies       Media & Communication Program Coordinator   
(540) 365-4328                                                                             Journalism Program Coordinator
kroeper@ferrum.edu                                                                   Faculty Adviser to Ferrum Radio
                                                                                                         Faculty Adviser to The Iron Blade

Ph.D., Communications Media & Instructional Technology, Indiana University of Pennsylvania, 2011
M.A., Adult Education & Communications Technology, Indiana University of Pennsylvania, 2007
B.S., Communications Media, Indiana University of Pennsylvania, 1991  
More Information is only an email or a phone call away.