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Business (BUS)

Business (BUS)

151 Business Enterprises
This course explores contemporary issues in economics, accounting/finance, information systems, management, marketing and human resources.  It specifically examines the impact that various areas have on decision-making, and eventually connections at individual, local and global intersections.  Both detrimental and beneficial societal outcomes are explored.  This course cannot receive credit within the Business Administration or Accounting major or minor, but will count toward the total hours needed for graduation.
Three hours, three credits.

190, 290, 390 Free Enterprise Strategies and Implementation
This is an elective course designed to allow students to obtain practical knowledge and experience about the way in which the free enterprise market economy functions.  Students, as participants in the Students in Free Enterprise (SIFE) organization, will design and organize structured activities on campus and in the community that utilize, apply, and teach the procedures, practices, and problems encountered in implementing strategies that encourage free enterprise.  This course will be offered in the spring semester of each year.  Only students who join and participate in the SIFE organization from the fall semester will be eligible to enroll in the course in the spring semester.  This course may be repeated for up to three credits, and is offered on a Pass/Fail basis.
One credit.

201 Personal Finance
A basic finance course dealing with various aspects of individual financial decisions.  The course develops proficiency in spending, saving, protecting, and investing money for the student.  This proficiency includes learning budgeting, effective cash management, the proper use of credit, tax planning, making major purchases, risk management, insurance, investments, retirement and estate planning.
Three hours, three credits.

206 Business Systems I
Develops an understanding of the administrative support role and the skills necessary to provide organizational and technical support in a contemporary office setting. Emphasizes the development of critical-thinking, problem-solving, and job performance skills in a business office environment.
Three hours, three credits.

230 Computer Applications
Provides the student with exposure to the various components of the computer and to specific business applications, such as word processing, electronic spreadsheets and graphics, database and information management, and presentation software.  Academic credit toward the completion of 121 hours will not be given for both CSC 100 and BUS 230.  Please note that BUS 230 is required for Accounting, Business Administration, and Computer Information Systems majors.
Three hours, three credits.

250  Introduction to the Business and Economics of Sports
This course is an introduction to the economic, regulatory, management, marketing, and ethical issues as well as career opportunities in the field of sports in the for-profit as well as the non- profit setting.
Three hours, three credits.

291, 292, 391, 392, 491, 492 Service Learning Experiences in Business Administration
These courses provide students with credit for participating in professional service opportunities.  These opportunities will be limited to those that provide professional level services under the direct guidance of a faculty member.  Projects may include consulting services, preparation of business plans, marketing research, or any other professional business activity.  All services will be provided free of charge.  Each course will include a minimum of 8 hours of instruction, 12 hours of field experience, and a summary paper.  This course may be taken up to three times, for a total of three credit hours if the student is involved in the same service project during three different semesters.  Students involved in different projects may receive up to a total of six-credit-hours.

302 Records Management
This course addresses the record and information management process, the records management equipment, and the procedures regarding the storing retrieving and transferring of recorded information.  In addition it addresses legal issues and security measures for securing and protecting records until they are destroyed or permanently archived.
Three hours, three credits.

303 Principles of Management
An introduction to the management functions of planning, organizing, leading and controlling and how they are evolving in today’s business environment.  An emphasis is placed on the management and mobilization of people to achieve organizational goals. Prerequisite: Junior standing.
Three hours, three credits.

304 Advertising
Designed to give the student a solid understanding of advertising as a business, as a marketing tool, and as a creative process.  Topics to be covered include the economic and social aspects of advertising, advertising agencies, consumer behavior, marketing research, the creative aspects of advertising, and media types.  Prerequisite: ECO 202.
Three hours, three credits.

305 Sales Management
A blend of principles and practices.  It combines general information about careers and sales and sales management, procedures and techniques of personal selling, and considerations involved in establishing and managing a sales force.  Prerequisite: ECO 202.
Three hours, three credits.

306 Consumer Behavior
Seeks to acquaint students with the challenges of understanding, analyzing, and implementing consumer behavior, as it pertains to marketing, sales, and to communications in a regional, national, and international setting.  Prerequisite: ECO 202.
Three hours, three credits.

308 Business Communications
Stresses nonverbal and verbal communications for business.  Emphasis is placed on business letter and report writing and oral communications.  Prerequisite: ENG 102.
Three hours, three credits

311 Marketing
Creating customer value and relationships through understanding the marketplace, target markets, marketing opportunities and the marketing environment.  An emphasis is placed on strategy development and decision making regarding the four key elements of the marketing mix - product, pricing, promotion and distribution.  Prerequisites: ECO 202.
Three hours, three credits.

313 Business Finance
An introductory course covering the theory and practice of valuation, current and long-term financing of the firm, working capital management, capital budgeting, dividend policy, business expansion, and multinational financial management.  Problems and cases are included.  Prerequisite: ACC 202 and ECO 202.
Three hours, three credits.

314 Advanced Corporate Finance
A continuation of BUS 313, it includes an analysis of selected financial problems and institutions applying the concepts and techniques covered in BUS 313 to a case environment.  The course covers the problems of integrating the functions of finance, production, and accounting for optimum financial gain.  Prerequisite: BUS 313.
Three hours, three credits.

315 Business Law
Emphasis on legal organization, law of contract, and agency.  Prerequisite: Junior standing.
Three hours, three credits.

316 Retail Management
A study of the principles and methods of retailing.  Emphasis is on managerial control and on developing and executing retail strategy.  Prerequisite: ECO 202.
Three hours, three credits.

318 Introduction to Electronic Commerce
An introduction to the electronic medium, principally the internet, as a means of carrying out successful business transactions.  The focus will be on the factors involved in efficiently developing, managing, and marketing a business via the internet both as a stand-alone business and as a supplement to a bricks-and-mortar organization.  Students will become familiar with setting up a business website and utilizing marketing, management, and accounting tools for web businesses.  Prerequisites: ECO 202 and CSC 100 or BUS 230 or equivalent.
Three hours, three credits.

320 Entrepreneurship
Designed to strengthen the student’s entrepreneurial and managerial skills.  Topics to be covered include the business plan, marketing, accounting, finance, organizational planning, and social responsibility.  Prerequisites: ACC 201 and ECO 202.
Three hours, three credits.

325 Advanced Computer Applications
Designed to provide advanced computer application skills including development of templates by utilizing the major pieces of software such as spreadsheet, graphics, operating systems, databases, and word processors.  These tools will be used to assist the problem-solving/decision-making process.  Prerequisite: BUS 230.
Three hours, three credits.

330 Quantitative Methods: Management Science
Provides the student with skills in defining and solving management problems through the use of probabilistic and deterministic techniques in conjunction with appropriate software applications.  Topics will include linear models, simplex method, transportation models, networking models, and queuing models.  Prerequisite: ECO 202 and MTH 103.
Three hours, three credits.

331 Production/Operations Management
Provides exposure to the basic fundamentals in the planning and control of production and manufacturing systems.  Topics will include plant location, forecasting, inventory management, materials requirement planning, scheduling techniques, and just-in-time production.  Prerequisite: MTH 103.
Three hours, three credits.

395 Directed Study
Based on project developed by student in consultation with the faculty member(s).
One to three credits.

403 Human Resources Management
An introduction to personnel administration including selection and training of personnel, communication, wage administration, motivation, conflict resolution, and labor legislation.  Prerequisite: Junior status and ENG?102 with a “C” or better.

This course is designated Writing Intensive; a grade of “C” or higher in this course is required for this course to count toward the six-credit-hour Writing Intensive graduation requirement for Ferrum College.  A student cannot earn a grade of “C” or higher in this course unless he or she earns a “C” or better on the writing assignments required by the course.
Three hours, three credits.

410 Marketing Research
Application of the scientific method in solving marketing problems.  Topics covered include problem definition, research design, data collection, sampling, and interpretation of marketing information.  It is highly recommended that students registering for the course have completed MTH 206, Introductory Statistics with Business Applications.  Prerequisite: BUS 311.
Three hours, three credits.

418 Investments
A study of the securities markets and the characteristics of various types of securities for institutional and personal investment.  Sources of investment information, approaches to investing, personal investment planning, and elements of analysis are introduced.  Prerequisite: BUS 313.
Three hours, three credits.

420 International Business
Describes the nature and the scope of international businesses, introduces the three environments (domestic, foreign, international), and analyzes the forces in each environment as these forces impact on decision-making.  Prerequisite: ECO 202.
Three hours, three credits.

430 Management Information Systems
Examines management information systems from the perspective of the user.  Emphasis will be placed on the systems development life cycle and the role of information systems in organizations.  Prerequisite: BUS 325.
Three hours, three credits.

492, 493 Global Competitiveness Practicum I & II
The GCP experience is designed to give students an opportunity to leverage their existing business skills, as well as, develop new ones in an exciting and team cooperative environment in a country outside the USA.  Ferrum College students will work cooperatively with students from English speaking foreign Colleges or Universities.  In this environment, new challenges such as language and cultural barriers, as well as high levels of ambiguity will be prevalent.  This type of preparation will be highly beneficial to students in their future careers.  BUS 492 should be taken the semester immediately prior to the term the travel is to take place.  Students should not sign up for BUS 492 unless they are able to participate in the international travel experience.  Prerequisite for BUS 493: BUS 492.
Three hours, three credits each.

498 Senior Seminar: Business Policy
Formulation of policy and strategy of private enterprises within a changing environment.  Emphasis is on development of skills for identifying, analyzing, and solving real-world problems, which are selected from many substantive areas.  Emphasis is on encouraging students to exercise judgment and synthesize this knowledge from all areas of the curriculum.  This course is taken during the final semester.
This course is designated Writing Intensive; a grade of “C” or higher in this course is required for this course to count toward the six-credit-hour Writing Intensive graduation requirement for Ferrum College.  A student cannot earn a grade of “C” or higher in this course unless he or she earns a “C” or better on the writing assignments required by the course. Prerequisites: BUS 311, BUS 313, and Senior standing.
Three hours, three credits.

499 Internship
Internships are normally spent in a 400-hour off-campus work situation or voluntary service activity.  They are carefully supervised and designed to provide practical experience in areas related to academic coursework.  Prerequisites: BUS 308. 2.00 GPA in the major.
Three credits.