What We Do
The Office of Marketing & Communications performs a wide range of essential services including managing the College website, print and digital design, copywriting and editing, photography, traditional and social media communications, and other marketing and public relations functions. In addition, the office is tasked with managing the Ferrum College brand. When in need of design elements for web, print or other collateral materials, or assistance promoting a news story or event, please contact the Office of Marketing & Communications.
GRAPHIC STANDARDS & STYLE GUIDE
The Ferrum College Identity Graphics Standards & Style Guide is intended to help College staff, faculty, students, and vendors maintain the College identity in print, on the web, and through merchandising. Subjects include approved usage for logos, colors, fonts, and style guidelines and policies for use on the College’s website and official social media communications.
Ferrum College makes the following logo files available for College purposes.
They are not to be used by any company or organization outside of Ferrum College without first obtaining permission from the Office of Marketing & Communications. Please email firstname.lastname@example.org for additional assistance.
OFFICIAL FERRUM COLLEGE COLORS
The official Ferrum College colors are black and gold. Please use the appropriate PMS, CMYK, RGB and Hexadecimal color values.
| PMS 872 Metallic Gold |
CMYK 20, 30, 70, 15
RGB 180, 151, 90
|PMS 186C |
CMYK 13, 100, 90, 4
RGB 204, 9, 47
|PMS 7475C |
CMYK 80, 34, 47, 8
RGB 49, 127, 129
|PMS Cool Gray 10C |
CMYK 60, 52, 51, 21
RGB 100, 100, 100
|PMS Cool Gray 6C |
CMYK 33, 26, 27, 0
RGB 175, 175, 175
OFFICIAL FERRUM COLLEGE TYPOGRAPHY
These are the official font families Ferrum College utilizes as part of the College’s graphic identity.
Other variations within the Adobe Jenson, Jenson Pro, Adobe Garamond, and Garamond Pro font families are also acceptable.
SOCIAL MEDIA GRAPHICS
Ferrum College supports the use of social media by employees, teams, and clubs to connect with students, faculty, staff, alumni, and more. The following pages include the Social Media Policy for guidance on how to do so effectively, safely, and within College guidelines.
When developing social media site graphics, the Ferrrum College Graphic Standards must be followed. If you need assistance with setup, profile images, headers, style, or usage, please contact the Office of Marketing & Communications.