Ferrum College cheerleaders

What We Do

The Office of Marketing & Communications performs a wide range of essential services including managing the College website, print and digital design, copywriting and editing, photography, traditional and social media communications, and other marketing and public relations functions. In addition, the office is tasked with managing the Ferrum College brand. When in need of design elements for web, print or other collateral materials, or assistance promoting a news story or event, please contact the Office of Marketing & Communications.

Resources

GRAPHIC STANDARDS & STYLE GUIDE

The Ferrum College Identity Graphics Standards & Style Guide is intended to help College staff, faculty,  students, and vendors maintain the College identity in print, on the web, and through merchandising. Subjects include approved usage for logos, colors, fonts, and style guidelines and policies for use on the College’s website and official social media communications.

DOWNLOADABLE LOGOS

Ferrum College makes the following logo files available for College purposes.

They are not to be used by any company or organization outside of Ferrum College without first obtaining permission from the Office of Marketing & Communications. Please email comm@ferrum.edu for additional assistance.

EXAMPLEDESCRIPTIONFILES
2-Color (Black/Gold), HorizontalEPS JPG PNG
2-Color (Black/Gold), StackedEPS JPG PNG
1-Color (Reverse), HorizontalJPG
1-Color (Reverse), StackedJPG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
2-Color (Black/Gold)EPS JPG PNG
3-Color (Black/Gold/Red)EPS JPG PNG
EXAMPLEDESCRIPTIONFILES
1-Color (GoldEPS JPG PNG
1-Color (Black)EPS JPG PNG
1-Color (Red)EPS JPG PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS JPG PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS JPG PNG

OFFICIAL FERRUM COLLEGE COLORS

The official Ferrum College colors are black and gold. Please use the appropriate PMS, CMYK, RGB and Hexadecimal color values.

Black
PMS 872 Metallic Gold
CMYK 20, 30, 70, 15
RGB 180, 151, 90
HEX/HTML B4975A
PMS 186C
CMYK 13, 100, 90, 4
RGB 204, 9, 47
Hex/HTML #Cc092f
PMS 7475C
CMYK 80, 34, 47, 8
RGB 49, 127, 129
HEX/HTML #317F81
PMS Cool Gray 10C
CMYK 60, 52, 51, 21
RGB 100, 100, 100
Hex/HTML #646464
PMS Cool Gray 6C
CMYK 33, 26, 27, 0
RGB 175, 175, 175
HEX/HTML #AFAFAF

OFFICIAL FERRUM COLLEGE TYPOGRAPHY

These are the official font families Ferrum College utilizes as part of the College’s graphic identity.

For Print

Other variations within the Adobe Jenson, Jenson Pro, Adobe Garamond, and Garamond Pro font families are also acceptable.

SOCIAL MEDIA GRAPHICS

Ferrum College supports the use of social media by employees, teams, and clubs to connect with students, faculty, staff, alumni, and more. The following pages include the Social Media Policy for guidance on how to do so effectively, safely, and within College guidelines.

When developing social media site graphics, the Ferrrum College Graphic Standards must be followed. If you need assistance with setup, profile images, headers, style, or usage, please contact the Office of Marketing & Communications.

EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG
EXAMPLEDESCRIPTIONFILES
1-Color (Black)EPS JPG PNG
1-Color (Gold)EPS JPG PNG
1-Color (Reverse)EPS PNG

Contact Us

Kathleen O'Malley Associate Vice President for Institutional Advancement (540) 365-6940 komalley@ferrum.edu

Kathleen O’Malley
Associate Vice President for Institutional Advancement
(540) 365-6940
komalley@ferrum.edu

kristin-150x150

Kristin Waters
Director of Marketing and Communications
(540) 365-4300
kwaters@ferrum.edu

yates_diana_IMG_9202

Diana Yates
Interactive Media and Design Manager
(540) 365-4302
dryates@ferrum.edu